Data rules the world. In the first waves of computing, data was primarily created, stored and processed in centralized locations. The shift to a digital economy has however transformed the way that companies create and deliver customer value. Organizations are today faced with a growing number of locations, applications and sensors, all generating information.
The sheer volumes of data being created on a daily basis has led to a new phenomenon: data gravity, or the concept of data becoming so unwieldy that it starts to generate its own mass. This can be compared to the way that a planet exerts its own gravitational pull on nearby moons, other planets and stars.
In the same way, large sets of data start to attract applications and services, and other large datasets.
This gravitational pull of data impacts the very foundation of our connected world, which includes cloud computing, edge data centers, network latency and data delivery. The ability to move data while constantly creating and attracting more data will be crucial for future enterprises.
How does one manage data gravity and the inevitable challenges? According to our two featured Digital Realty executives: Start by measuring. In our cover story, Digital Realty’s Tony Bishop and Dave McCrory speak with InterGlobix Magazine’s Editor-in-Chief Jasmine Bedi about the Data Gravity Index DGx™. Our deep dive into data gravity also includes perspectives from executives at Digital Realty’s key partners: AWS, NVIDIA, Zenlayer, Yellowbrick and industry analyst group, 451 Research.
Preparing For A New (Digital) Reality - The way enterprises create, use, deliver and store data will change sooner than you may think. Our 26-page cover story introduces you to the executives and companies managing the groundbreaking concept of data gravity. 
Tony Bishop, SVP, Platform, Growth And Marketing, Digital Realty - As the global head of platform, growth and marketing at Digital Realty, Tony Bishop focuses on building and growing the leading global data center platform to best address data gravity and digital transformations for the company’s enterprise, service provider and hyperscale customers. Prior to Digital Realty, Bishop worked in senior… 
Dave Mccrory, Vp, Growth And Global Head Of Insights And Analytics, Digital Realty - Dave McCrory ran a data strategy and consulting business before he joined Digital Realty. 
Insights - Eric Hanselman, Principal Research Analyst at 451 Research, which is a part of S&P Global Market Intelligence, explains why better access to data is critical for enterprises and how a better understanding of data gravity can help them extract value.