It is an exciting time for the IHG brand as they launch the Vignette Collection their newest luxury collection of hotels worldwide beginning with Hotel X Brisbane. With a family of 17 hotel brands IHG Hotels & Resorts is one of the world’s largest hotel brands with nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline. More than 100 properties globally are anticipated to join the Vignette Collection over the next 10 years, so we look forward to watching the expansion of this forward-thinking brand.
Vignette Collection is a family of one-of-a-kind properties in sought-after urban and resort locations where guests can indulge in a growing passion for stays that are authentic, experiential, and considered. Here for the next generation of luxury travelers seeking both discovery and purpose, Vignette Collection weaves responsibility, community, and locality together for stays that are as distinct as these individual hotels. Brisbane’s Hotel X is a prime example of everything that the Vignette Collection represents, so it is a perfect fit for this modern luxury and lifestyle collection brand.
“Luxury travelers have always placed a high value on experiences,” said Will Yell, Vice President, Luxury and Upscale Conversion and Affiliate Brands at IHG Hotels & Resorts. “The forced pause in travel has given more people the opportunity to re-evaluate their travel priorities and we expect travel choices to be more considered with luxury guests seeking more customized experiences and personal enrichment with community engagement and sustainability at the heart. Luxury meets purpose at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.”
As one of Brisbane’s newest 5-star hotels, Hotel X’s name is inspired by “X marks the spot,” a reference to its location in the heart of Fortitude Valley a leading lifestyle destination in Brisbane. Hotel X promises unexpected and undeniably indulgent experiences, boasting 146 rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street. Foodies will love Iris, the Mediterranean rooftop bar & restaurant, set to be the valley’s most coveted destination to drink and dine, and Bisou Bisou, the phenomenally cool bistro dishing up French delicacies. The hotel’s rooftop swimming pool is also the ideal spot for a sip and dip or a relaxing sundowner.
“With its distinctive design and premium facilities, Hotel X celebrates this iconic Brisbane neighborhood through ultra-cool art, Avant Garde lighting and showstopping design,” said Daniel Moran, General Manager at Hotel X. “When the hotel opened nearly 1 year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined. When Vignette was born in August this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley.”
Whether it’s a city haven, sun-kissed resort, or a far-flung exotic destination, IHG’s Vignette Collection will provide one-of-a-kind stays, and meet a growing demand around the world for experiences that are more authentic and thoughtful with each hotel serving up a distinct service style and character. Hotels will have their own outlook and distinct story to tell, grounded in a strong sense of people and place for those luxury travelers seeking rich and engaging experiences. Vignette Collection is IHG Hotels & Resorts’ first collection brand and part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
Vignette Collection properties will also have their own complimentary rituals that create a wonderful sense of anticipation and connection for guests and add a special something to every stay. At Hotel X, where the space celebrates the liveliest aspects of Brisbane the nightlife, music, art, fabulous food, and long balmy evenings it will be Friday night cocktails and a DJ from 3 pm that forms the memorable ritual that brings guests and the local community together. Hotel X has also partnered with a local school to support and empower the next generation who wish to pursue careers in hospitality. The team will provide invaluable and immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of a guest at Hotel X. At the core of the Vignette Collection and Hotel X is “community,” and this will be experienced by their guests looking for a unique take on travel and hospitality.
