The New Data Economy For Digital Evolution

How Data Gravity is pulling our digital ecosystem closer to home

In the cover story of the fifth edition of InterGlobix Magazine, Tony Bishop explained to InterGlobix readers how Data Gravity will reshape our world. Introducing the Data Gravity IndexTM, Bishop outlined how the development of a data-centric architecture will enable enterprises to accelerate deployment and improve the precision of their infrastructure to scale the digital business globally.

Fast forward to the present time, and, as predicted, we’ve witnessed the explosive growth of data creation worldwide. As enterprises continuously innovate to create better goods, services, and experiences for their customers, the insights derived from data become the single most important digital commodity in achieving a competitive edge. In this article, Bishop joins us again to explain whether this once-new data paradigm has now become the norm.

Since publishing the Data Gravity IndexTM (DGx) 1.5 in 2020, we’ve worked hard with customers, partners, and industry experts to ensure that it accurately and completely measures the effects of enterprise data creation and utilization across public cloud and private data centers. With this in mind, we conducted exhaustive surveys of IT buyers and leaders around the world (over 7,000 technology experts across 23 countries and nine industries) and examined attributes from 11,000 large, multi-national companies. Through this research, our team identified that data really is driving the agenda of every business, from strategy and distribution to information retention and performance requirements. Of those surveyed:

75 percent said they are utilizing data to build new products and engage new customers;
72 percent said they are planning to add new locations to accommodate user expansion within the next two years;
78 percent are modifying their data management policies for both compliance and business-benefitting purposes; and
77 percent have specific connectivity needs for supporting their performance.

Furthermore, residency, sovereignty, and localization of data are driving how enterprises place, connect, and operate infrastructure to support their customers and communities in this data-driven economy. From data localization based on enterprise concentration in the Americas to data privacy and regulations in EMEA and data sovereignty and residency rules in Asia Pacific, data laws and regulations have a big impact on the effects of Data Gravity and how enterprises are adjusting. These continual developments in how businesses are responding to and being affected by Data Gravity have led us to the exciting release of the Data Gravity IndexTM (DGx) 2.0.

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